PRESS RELEASE

Friday, May 8, 2009


Nike Golf athlete, Tiger Woods, is set to become a focal point on 12 May in the ‘Talkback’ session. The renown professional golfer will be sharing approaches to the game.

The ‘Tiger Web Talkback’ event will happen from 7:00-8:00 p.m. EDT where Woods will be talking live to consumers in eight different cities in the U.S. from Orlando, Florida. For those golf fans who cannot be at any of these locations, they can watch this hour-long discussion live on www.nikegolf.com.

“I enjoy an opportunity to speak directly to golf fans. It’s cool to be able to do it through the cutting-edge technology of the web,” said Woods.

“We are going to have a fun time and I look forward to sharing my views about different facets of the game,” said Woods.

‘Tiger Web Talkback’ is one part of a Nike Golf full-day consumer experience that will take place at eight stores in the U.S. In each of the eight locations, Nike Golf will be conducting equipment demos, long drive contests, footwear try-ons and in-store special offers. In addition to ‘Tiger Web Talkback,’ consumers will also be able to hit Nike’s new adjustable driver, the SQ DYMO STR8-FIT.

“This is going to be a unique experience for consumers to interlace with our brand, to be inspired by Tiger, and to ignite their passion for golf,” said Mike Francis, U.S. General Manager of Nike Golf.

“With
cutting-edge technology available today on the web, We are able to do this on a broad-reaching scale around the globe by taking advantage of the real-time.”

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